Vitrinli

Vitrinli was an infrastructure platform enabling brands to build their own e-commerce sites. Used by 5,400 stores, the system managed payment, shipping and marketplace integrations from a single dashboard. After Sarmal's first investment, its revenue grew 14 times.

Investment facts

• Sector: E-commerce infrastructure
• Sarmal's first investment: 2017, at Series B stage, USD 2,000K
• Fund: Fund I
• Founders: Gökhan Ayaz, Merve Candan
• Headquarters: Istanbul
• Employees: 190
• Status: Exited

Exit

Acquired by an international commerce software company in 2024; the net multiple of 11.2x is Sarmal's highest exit.

For collaboration or corporate pilot requests regarding this company, you can contact the Sarmal Ventures platform team.

Why we invested

Brands' need to reduce marketplace dependence and own their customer relationships was growing. Vitrinli's solution offered fast setup and strong integrations. The acquisition allowed the product to be taken to international scale and employee equity plans to be realized.

Sarmal Ventures handles press and collaboration requests about portfolio companies through its platform team; the company's latest metrics are published in the annual report.